Brief overview of SEO · How SEO works · AI and SEO. YouTube is the second most used search engine, with at least 2.5 billion people accessing it at least once a month, or 122 million people a day. SEO helps generate long-term value for your brand. A good ranking and a favorable location help raise your brand's profile. SEO is the science and art of attracting more visitors to your site.
The fact is that 53% of all web traffic comes from organic searches. And the only way to ensure that you don't lose all of those potential visitors is through ongoing SEO efforts. SEO is constantly changing and can seem overwhelming due to the amount of time and energy it takes to succeed, but the end result makes it all worth it. It's a low-cost channel that helps you build brand awareness through engaging content, and it's an integral part of a marketing strategy.
SEO is important for businesses because it provides organizations with the visibility they need to attract customers during this digital era. 81% of customers and 94% of B2B buyers will search online before making a purchase, so brands that don't have a strong online presence will be left behind the competition. The advantage of creating SEO content is that it allows you to target search users who are at different stages of knowledge. This type of strategy works for all companies and niches looking to improve their SEO, from law firms to e-commerce.
Once you've given your SEO program enough time to start delivering remarkable results, and as long as you keep the ground you've gained and keep looking for ways to improve, you'll end up with a sustainable source of new leads and sales. Some critical technical SEO factors include site architecture, website speed, mobile optimization, proper implementation of markup, effective URL structures, use of alternative headers and text, metadata, and semantic HTML code in general. When you start studying SEO, you soon realize that SEO is an ongoing process and that success it doesn't happen overnight. And that becomes much easier when experienced SEO professionals can help distill the millions and millions of websites that compete with (and flood) the SERPs on a daily basis.
The role of SEO has expanded significantly in recent years, and is increasingly challenging and expansive in the face of AI. Brands need SEO to efficiently and cost-effectively connect with customers at key points along their user journey. Those who want to ensure that their organizations have a strong presence and are ready to attract the modern customer should invest in learning how to do SEO and become domain experts. One of the main ways you can use local SEO to attract more people to your physical store is by optimizing your Google My Business profile.
Unlike some external marketing tactics, SEO is a softer approach to building awareness and generating leads. In the same way, SEO analyses provide you with a series of metrics that help you get a better idea of the wants and needs of your customers, including demographics, location and device data. From understanding macroeconomic changes in the market to understanding consumer intent in detail, SEO tells us what customers want and need through the data it generates.
