SEO is also more effective for local searches and can increase your online presence for longer. Typically, small businesses that focus on a specific location hire local SEO experts due to budgetary restrictions. It depends on the goals you want to achieve. If you want faster sales, you can opt for PPC.
If you want more exposure and brand credibility, you can go for long-term SEO. If you decide to go for PPC, read about how to increase the ROI of your advertising with Google Ads and Zapier. You can also try the Google Customer Match and Google Lead form extensions, as they can help you get the most out of your ads. If you want to make the right decision to hire local SEO experts or a PPC agency for your business, you should compare some statistics between these two actors.
One of the key problems with SEO is that it's very easy to spend a lot of time and effort on SEO tasks that help little or nothing. A hyperlocal company with little competition and that only needs a few potential customers a week could achieve good visibility in local and organic search results with a little investment or a little SEO on its own. SEO tools, which are supposed to help solve this problem, tend to make things worse and generate endless lists of SEO tasks that, in essence, are nothing more than a busy job. In addition, you can use the keywords that work excellently in your PPC campaigns for title tags and SEO headlines to increase your SEO CTR.
An important difference between SEO and PPC is that you can do SEO yourself or within your company without any real cost. With modern CMS platforms, SEO is simplified, and you can often generate 80% of potential SEO results with just 20% of the work. If you're a small business that provides services in a local area and you need maybe one or two good leads a week, SEO can give you more than you need. Therefore, if you are going to modify your PPC campaign, you can hire a major local SEO firm to manage your campaign effectively.
