An SEO strategy is a plan for creating, optimizing and promoting content to improve its visibility in search engine results and attract more organic traffic to a website. It involves a variety of techniques, such as keyword research, page optimization, technical SEO, and link building. Join us as we explore how to scale the slow and complicated process of obtaining links through digital public relations, with proven case studies showing how you can get hundreds of links in 30 days. Download our SEO strategy e-book with an easy-to-follow 12-month annual plan that you can use to develop a solid strategy, track your progress, and adapt to changing situations.
An SEO marketing strategy is a comprehensive plan for attracting more visitors to your website through search engines. Successful SEO includes on-page strategies, which use keywords based on intent, and off-page strategies, which generate inbound links from other websites. Next, we revisit backlinks for your SEO content strategy, but I can't underestimate how important they are, so I'm going to repeat it again. The following image is an example of an Ahrefs SEO report, which provides an overview of the progress of SEO initiatives in link building.
Like any other type of strategy, to create an SEO strategy you need to understand the state of the game, set attainable goals, and plan the iteration. Instead, choose to create an SEO strategy that helps you address the individual needs of your business, such as increasing customer acquisition, for greater marketing success. Backlinks are an effective SEO tool because they show search engines that your content is trustworthy and relevant, helping you rank better in the SERPs. The recommendations for improving the status of your site and the technical basis of SEO come directly from Google.
As mentioned before, there are a variety of different things you can do to get your company to enact your SEO strategy. Even though Moz is the star team of data-driven SEO that it is, strategy is still where I started my new role, and today I'll share the process. For content marketing, an SEO strategy is a critical piece of the puzzle because it's how your content will be seen in the first place, especially on search engine results pages (SERPs). So, after all, your SEO strategy wouldn't be effective without prioritizing mobile optimization.
During this step of the SEO process, you'll also want to define your key performance indicators (KPIs). These can include technical or on-page SEO corrections as a result of the audit you performed early in the process, blog posts to write, existing website pages to optimize for search, and more. Whether you're doing SEO yourself, delegating it to another team member, or outsourcing it completely, you'll want to make this decision as knowledgeably as possible. You're not interested in SEO, your team works at full capacity and you can't spare the budget to fill a full-time SEO position.
