Local SEO ranking factors are the specific things that marketers focus on to help improve the position of companies in search results. Basically, this is what search engines like Google are looking for when deciding which companies to show in the best positions, for example, local ones (or those with three). Reputable local businesses may struggle to compete for local rankings when Google allows spammers to dominate the review space. When local SEOs suggest that a particular element influences rankings, that statement is based on work experience, not on internal knowledge of Google's proprietary information.
Citation factors: When the general set of citations developed by a local company contains inaccurate, contradictory, or duplicate information, it can negatively affect local rankings. A local business with a high domain authority is more likely to rank higher in local and organic results than one with a low domain authority. If you're not sure if you can write compelling local content yourself, consider hiring a writer with experience in SEO. In other words, a local SEO who specializes in working with self-service restaurants may realize that Google is giving a lot of importance to a factor such as “popular times” for this sector, while a colleague who works with tax accountants may believe that this factor has almost no relation to their customers and is much less important than something like the authority of the links they get accountants.
Once you've started to influence the local SEO ranking factors that will determine your online success, you'll need to have an objective view of how well you're doing. To make it simple, your website is more likely to rank higher in local search results if it has more high-quality backlinks from local websites. Your study of local search ranking factors will continue as you're marketing local businesses. Violations of Google's guidelines for representing your business can seriously affect your local SEO ranking.
For maximum profitability, most local businesses must learn to compete in Google's local and organic search results. Google has been somewhat communicative about what local SEO ranking factors it considers important, but the specific algorithm is a closely guarded secret. Just as there are many steps that a local seller or business owner can take to make the most of ranking factors in local search engines, there are also actions and accidents that can negatively affect search engine visibility.
