Local SEO ensures that members of the community find you specifically in person, and organic SEO helps anyone find your business. The fact is, there's no winner between local SEO and organic SEO. Local SEO ensures that members of the community find you specifically in person, and organic SEO helps anyone find your business online. But if you prioritize both, your website should get very positive results.
Local SEO and organic SEO are two different approaches to SEO that are used to target different types of search queries and audiences. Local SEO focuses on improving a company's visibility in local search results, while organic SEO focuses on improving a website's visibility in wider search results. Both approaches are important for businesses to attract more traffic, leads, and customers, and should be used together to create a comprehensive SEO strategy. While organic SEO aims to rank as high as possible for a specific set of keywords, the primary goal of local SEO is to get into local ad packages. In addition, local SEO consists of being present or quoted (with consistent citations) anywhere else the potential customer can search, including specialized directories, forums, etc.
Some examples that could be used in a local SEO campaign are “florists in Pasadena”, “divorce lawyers in California”, “dog walkers in Los Angeles”, etc. On the other hand, if you have a company that sells its products or provides its services only in a particular geographical area, local SEO is what you need. Organic SEO (organic search engine optimization) refers to SEO that grows and expands rapidly over time as an organism. Before we get into the difference, let's do a quick summary (for more information, see the RankWatch Learn section) of organic and local SEO. Local SEO is simply the practice of generating reliable and relevant signals in specific locations.
