Local SEO is the process of optimizing your online presence to increase local traffic, visibility, and brand awareness. Local SEO is a digital marketing strategy that helps you optimize your website to position yourself better in search results and reach your local audience. By optimizing it for your city and address, you help people find your business online and get them to visit it offline. And if you can sponsor a local event, you'll usually find a nice link on the event's website. The only thing to keep in mind here is that local search has to be something that potential local customers are looking for.
SEO is a technical process and can take time to learn and implement it in your business strategy. When starting a local SEO project, there are four key things you need before you start auditing a local business and creating a strategy for it. Overall, 36% of SEOs think that your Google business profile is the most important ranking factor for the map package. On-page SEO is the practice of optimizing the pages of your website to help them rank higher in organic search results. One of the cool things about local SEO is that there are a lot of small tactics that can make a big difference.
It's an essential process for companies that focus on increasing localized traffic, potential customers, and brand awareness. Whether you're a local business owner or a marketing specialist, one of the most practical ways to integrate local SEO is through a form of customer service, which ensures that users searching online nearby can find your local business, connect with it and select it. However, Google doesn't just show local results for queries that contain a city, state, or the keyword “near me”. This is a huge number of local searches that are carried out every day, a statistic that makes it clear how the importance of Google's local and localized organic search engines can make companies reach every location.
In other words, if a company doesn't serve customers face-to-face during their business hours, they won't be able to appear on Google's business profile and they won't be able to carry out a full marketing campaign on local search engines. It's free and useful for knowing if and where local search engines are likely to see your business. Now that you know more about the importance of local SEO and how Google determines local search rankings, it's time to dive into optimizing your strategy and decide if you need local SEO services. As I mentioned in the previous chapter, making your company appear on Google is very important to position yourself in local results.
