Local search marketing is everything you do online or offline to promote a physical business that establishes face-to-face contact with its customers. Applies to small and medium-sized businesses (SMEs) from a single location, to domestic business brands and to chains. If a company meets directly with its customers, either through a store or a service area, it is called a “local business” and can use a unique set of techniques and skills to increase its visibility on the Internet. The online component of local search marketing is called “local SEO” or local search engine optimization.
Local search marketing is a strategy that targets customers who are within a certain radius of the physical store or business. Basically, it's about targeting an audience that's in the same area as your business and a type of search engine optimization that helps local businesses appear in search results. Local SEO is a search engine optimization (SEO) strategy that helps your business to be more visible in Google's local search results. Local search marketing is the process of using all avenues available online to improve your company's presence on the local web and its positioning on Google and other search engines through organic efforts.
The local package and your Google Business profile are a valuable platform for strengthening your visibility on the Internet and interacting with local audiences. There are several types of companies that can take advantage of a local SEO strategy to reach their audience. Another great way to improve local search engine optimization is to use Google's structured local business data. As a local business, you have the opportunity to appear both in the main organic search results and in the local map package at the same time.
We've quickly and easily familiarized you with each of the facets of local SEO in the Learning Center. The following graphic provides an overview of the main tasks that make up a local SEO campaign, from the most basic (fundamental) to the highest (advanced). Local search marketing is what you, as a business owner, can do to influence these results and get users to find you when they search for local queries related to your services. A strong presence on Google and a local SEO strategy are the keys to attracting more people to your business, whether you have a few hundred locations or just one.
If you're a small business owner, you might consider creating a local SEO campaign yourself. By using Google's structured local business data, you can improve your local search engine marketing efforts while increasing traffic to your company's website. Increase your local SEO visibility with easy directory distribution, review management, ad updates, and more. If you understand the key concepts of local search marketing, your company can get more new customers and increase brand awareness among local search engines.
If you adjust your search engine advertising strategy to focus on local keywords and target local users, you'll increase your chances of getting relevant search results from nearby customers who are more likely to do business with you. However, most companies forget one of the essential steps of digital and local marketing: optimizing their search positions and their presence on Google, that is, doing local search marketing. It's not uncommon for local business owners to want to reduce costs by doing more for themselves, including their own local marketing.
