What does local mean in digital?

It's the way they use digital media in that area that can do that.

Local SEO

is the practice of optimizing search engines to get local search results. Local marketing refers to marketing activities that focus on a smaller geographical area. Target region, such as a city or region.

As you can see, local search is an essential channel for businesses of all types that serve local customers: franchises, retail chains, stores with 26% growth, financial services brands, service providers, business brands, and small and medium-sized businesses. Despite the fact that activities are decentralized and adapted to local needs, the company must ensure that marketing is also carried out at the local level, which is reflected in some uniformity and the governance policies of the entire company are the same. Therefore, in addition to small businesses and local retailers, the topic of local marketing is also important for businesses active at the national level. Local marketing automation connects the local office to the central marketing and marketing channels used.

Digital marketing for local businesses will help you compete with bigger competitors or not, local marketing will help you attract a whole new audience. Organic ads are another great opportunity for your local business to appear to motivated search engines when Google determines that the query has a local intent. Therefore, while local and organic SEO are interconnected in these ways, each requires a unique strategy with different optimization tactics. By comparison, local marketing is limited to national marketing, to an even smaller target region, and to your personalized activities at the local level.

Using Google Advertising for local segmentation allows you to reach local customers who are looking for exactly what your company offers. It also gives you the opportunity to take advantage of the natural connection that local customers have with local and ideally located businesses. Local search is an integral part of any SEO strategy aimed at customers in a specific region, city, or neighborhood.