Organic search engine optimization (SEO) is the process of appearing higher on search engine results pages (SERP) naturally. Organic SEO is an ongoing process, so you must continuously optimize your website to help you improve (and maintain) your presence in search results. If you optimize your site and then abandon organic search marketing, competitors will outperform you in search results. Although this strategy requires time to generate results, it's worth the effort. Organic SEO is the practice of optimizing your website to rank higher in the unpaid search results of search engines like Google.
Keyword research is extremely important in SEO in digital marketing; in fact, some would say it's the foundation of effective organic SEO strategies. Zack Kadish is the manager of Conductor's SEO customer success team and is passionate about everything related to SEO. Organic SEO pricing depends on several factors, from the aggressiveness of your strategy to the pricing model of your SEO agency.
