Is SEO Dead? In short, no. People continue to use search engines to search for information, search for products, and learn new things, but the way Google organizes and delivers search results has changed. In the past, Google only offered a list of links, but now search results offer a more interactive and engaging experience with featured snippets, featured products, FAQs and multimedia listings. Just because something works right now doesn't mean it's going to work next month.
To be successful with SEO, you must adapt and accept the change. Online businesses are increasingly competitive. There's a lot of noise and getting enough visibility online is becoming increasingly difficult. If your competitor spends more than you on paid ads, they get all the visibility and you miss the opportunity. That's not the case with SEO.
This is a list of popular strategies that no longer work in SEO today. Link building is still one of the best SEO strategies you can use to dramatically improve your search results. I have seen that many websites receive penalties from Google because they over-optimize their content. It's not a position you want to be in.
This strategy is used to get a lot of visibility and organic traffic. But now there's a lot of content online. Once you know that, you can start gathering topics to write about. This is the biggest crime most content creators commit. They constantly spend all their time writing new content and don't spend enough time presenting it to their audience.
Instead, focus on helping others and reference your content when appropriate. It has the power to generate thousands of visitors to your website when done correctly. But if you do it wrong, you better not bother. The next thing you know, your traffic has completely decreased. Just follow my 5-step SEO audit to quickly get an overview of your SEO status and diagnose any immediate problems.
Don't get carried away by people who say that “SEO is dead”. Now is the time to focus on your SEO. SEO is still alive because people are still using search engines with organic results that you can influence with SEO. It's more difficult than before for the reasons stated above.
While SEO as a whole isn't dead, certain outdated SEO practices have taken the beating, and for good reason.
