Organic search and natural search are synonymous in the world of SEO. Organic SEO, often referred to as traditional SEO, is the practice of optimizing a website to improve its visibility and ranking on search engine result pages (SERP) using natural, unpaid methods. By becoming a reliable source of information, websites can naturally attract organic traffic and gain recognition from search engines. A positive user experience translates into longer visits, lower bounce rates, and higher user engagement, all of which contribute to improved search rankings.
Natural SEO emphasizes creating high-quality content that is truly valuable and informative for users, with the goal of naturally attracting organic traffic and backlinks. Natural SEO aims to position websites as authorities in their respective industries by showing their experience and intellectual leadership. Organic traffic is traffic that comes to your website from unpaid search results (and technically, not from local search), although this can be debatable. These sites can be search engines, social networks, blogs, or other websites that have links to other sites.
Natural traffic can also be used to describe the same element, with links from search engines or any website. For most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people who enter your company's URL in their browser. Yes, you're right with organic traffic, this comes from organic searches and visits to your site, people who enter the URL and go directly to your site is known as direct traffic, and then you have referral traffic that can basically come from any other site, such as social references, traffic from an application, etc. or even references from Google Maps, purchases, etc.
Organic SEO is based on several optimization techniques to improve search rankings, while natural SEO focuses on creating content from high quality and build authority to attract organic traffic and backlinks. Natural SEO places a strong emphasis on creating content that is truly useful and valuable to the target audience. This doesn't include paid search ads, but that doesn't mean that organic traffic isn't affected by paid search or display advertising, either positively or negatively. Technical SEO is about ensuring that crawlers and search engine users can access your website, find their way around and that the website loads quickly on all devices.
