Think of it as an academic article in which it becomes more popular based on the number of other articles that refer to it. Start referring to other sites that you like or are associated with, and your organic rankings will see the benefits. In a way, SEO is a dark art, but as you've already discovered, there are a lot of simple steps you can take to improve your organic search ranking. Here are the advantages of organic search and how search engine optimization can improve the search rankings of your e-commerce website. While a SERP consists primarily of organic and paid search results, it can also include several features, such as shopping ads, featured snippets, video results, knowledge graphs, and featured stories.
The first is that search engines, such as Google, will not be able to discern which page is the best and will end up not showing one or each page will rank with fewer keywords, since they compete with each other. By adding a specific keyword for the page to an ALT tag on your website, you can help improve your website's organic search ranking. For example, if someone were to search for “how to change a tire”, you would create an entire article with images showing them how to do the task. Making your web pages rank high on Google's organic search lists for important keywords can be incredibly valuable in driving traffic to your site. Think about how users would search for your products and services, make a list of these keywords and check the traffic and competition for each term with a tool like Ahrefs, Semrush, BrightEdge or Google's keyword planner.
Getting your e-commerce site to rank among organic search results can help you expand your visibility in searches and save money on your marketing budget. Your site's meta description isn't a direct ranking factor in relation to search crawling, but it still plays a role in SEO. Before increasing your website's search ranking, it's important to know where you currently rank in Google search results. Your site's ranking on Google's search engine results pages (SERP) determines the amount of organic traffic you receive.
And although Google is constantly modifying its search engine algorithm, these are some fundamental strategies to help you start improving your organic ranking in search engines. A tool like Google Analytics is useful for measuring changes in search traffic, as well as for tracking visitor interactions with your website that are the direct result of SEO. This means that when potential customers search for products or services related to your business in your geographic area, your profile is more likely to appear. When these individuals and organizations reference your research in their own content, they often include links to your website, and they recognize it as the primary source of this unique information.
