SEO is the process of increasing your website's ranking in organic search results, so that more potential customers can find your business. You want to boost your website to rank among the first search results for keywords related to your company, since 75% of people don't make it past the first page of results. Having a solid headline structure is crucial to improving your rankings. The best practice is to include a relevant H1 on each page that frames exactly what the content is about.
Next, you should divide the sub-topics between H2, H3 and H4 so that the content is clearly divided and can be easily scanned. Structuring headlines in this way creates a solid hierarchy of information, which is what search engine crawlers use to understand the content of the page. Increase organic traffic with these 11 top search engine optimization tips. Schedule a talk to see how we can help you grow your B2B technology business.
Organic search traffic doesn't come from any visitors who were referred to your website from another page. Search engine optimization (SEO) focuses primarily on marketing your website to attract new organic search traffic.
